The fashion scene is rapidly changing in India. With online shopping sites like Ajio and Myntra making fashion accessible and affordable, the Indian youth more than ever is looking for ideas and inspiration on what to wear and how to style outfits. Being a fashion and lifestyle Youtuber is gaining popularity because more and more people are turning to them for authentic advice on brands and products. Here 7 Indian Fashion YouTubers Who Made It Big:
Shruti Arjun Anand
She has a whopping 8.94 million subscribers and she joined YouTube in January 2010. Her style is very Indian. The channel is an amazing dose of entertainment, skincare, DIY’s, and fashion. Her comedy sketches are highly entertaining. She has grown immensely and is an entrepreneur inspiring so many Indians.
She started Her YouTube journey in August 2012 and has reached a huge following of 1.35 million subscribers. A very lively personality and her casual-chic style are what a lot of people admire. Sejal Kumar has further transitioned from fashion to comic sketches, life advice, and original songs.
Megha Bahuguna has grown from a simple girl to a full-time high earning You Tuber. Perky Megs Hindi has 1.27 million subscribers and was started in 2017. It took her a very short span of merely 3 years to gain such a wide reach. Her style is for everyone. Her haul and fashion trend videos are highly appreciated by the viewers.
Komal Pandey rose to fame while working for PopXo but went on to quit and start her own channel in August 2017. She has a very modern and quirky style. Some of her best looks are a fusion of Indian and western. A YouTube family of 975K subscribers and a huge Instagram following is proof of her unique sense of style.
She started her youtube journey in January 2011. As her subscribers grew to 688K we can also see her growth as a person. Malvika is honest and simple. She inspires many girls to go on and live their dreams. Also, her style is a good mix of comfort and high-fashion. Her modern outlook and open-minded views make her channel a very positive space. Some of her closet organization videos are a must-watch.
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Shreya Jain started her Youtube channel in August 2010. Her hard work and amazing content have now translated into 672K subscribers. She started as SJlovesjewellery and creates videos on makeup, fashion, outfit ideas, and lots more. Some of her makeup looks are very well received and unique, like the Shiv Ardhnarishwar look and her Halloween looks.
Originally known as Corallista her YouTube channel started in January 2011. Having touched on many taboo topics like living alone in India and being a divorcee, then she has recently moved to Manchester. Her recent goa vlog was a huge inspiration to all plus-size women. Breaking norms and soaring high with 733K subscribers.
Thus, Fashion influencers have come a long way from just lookbooks. Besides sharing glimpses of their lives and inspiring millions of viewers they are content creators. These are my top 7 favorite Fashion YouTubers.