A strong Content marketing strategy allows brands to return on investment in content by ensuring that all content assets, whether in blog posts, emails, articles, infographics, videos, or other formats, reach the widest audience to helps maximize the rate of conversion.
Read out the 3 core reasons to create a strong content marketing strategy
- A strong Content marketing strategy helps connect with an evolving consumer base
- Content marketing drives conversions (it doesn’t force them!)
- A strong Content marketing strategy saves you money (and boosts sales!)
1. A strong Content marketing strategy helps connect with an evolving consumer base
Technology is rapidly changing the way prospects interact with information and make decisions.
A 2020 survey by Statista predicts that by 2023, more than 7 billion people worldwide will own smartphones.
Let’s sink it for a moment.
It is almost every current population in the world.
More than ever, your content can truly reach viewers around the world.
For this, let’s focus on a slightly more understandable population: adults in the United States.
On average, American adults interact with multiple content channels for over 11 hours each day.
More than ever, the opportunity to maintain a constant dialogue with your consumer base is within the reach of your brand.
2. Content marketing drives conversions (it doesn’t force them!)
Did you know that content marketers are responsible for an average of 6 times more conversions than content marketers who stick to other strategies? (This is 2.9% in content marketing, but 0.5% in traditional marketing.)
Looking at B2B slices of pie, content marketing accounts for 0.8% to 1.1% of all B2B conversions.
How is this possible?
Take a look at your consumer base.
Whether it’s B2B or B2C, prospects crave valuable content that stands out from the noise.
Do you want to get their attention?
You need to find a content differentiator or they call it content differentiation factor (CDF).
This is a refreshing new perspective on the content that viewers have seen before.
If you find a CDF, you’re well on your way to a significant increase in conversions.
3. A strong Content marketing strategy saves you money (and boosts sales!)
All companies, regardless of size, are looking for ways to reduce costs. Content marketing reduces costs by 62% and creates three times the lead of traditional marketing. Over the last decade, we’ve seen tremendous growth in the field of content marketing. According to Google Trends, global interest in content marketing has been nearly 100%, or most popular, in the last 16 years.
Content marketing not only cuts your marketing budget but also generates more sales over time from higher quality leads.
Use optional ads (also known as subscription-based ads) to save lead generation and build a network of pre-purchase followers. Over time, followers think about the brand first when making decisions.
Are you ready for your business to thrive?
Content marketing continues to become more important due to the development of new technologies and the ever-growing potential audience.
Are you ready to demonstrate your brand value, build your community, and ultimately turn your audience into action-focused people?
It’s time to make marketing human again. It’s time to develop a content marketing strategy for your company.
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