Make your press release pitch personal with all the contact information
The first thing you need to do is gather all the details about your journalist, then you can choose how you wish to contact them for your press release. Your approach will be more personable and effective the more you know about the subject matter.
How the press release ecosystem works
- Create press releases
- Pitch the media
- Manage contacts
- Find journalists
- Create a newsroom
- Customer Success
The worst thing you can do is send an email that never gets read. In order to maintain an excellent reputation as a sender, you need to have access to the most current contact information as well as an up-to-date database. Prowly has a dataset that is updated frequently and increases the chance of email deliverability.
All you need to know about the press release and how it helps
Credibility and authority are quickly established by press releases
With so much information online, our attention spans are shorter, so we skim to find the gems. Prospective clients researching PR agencies do the same thing. Choosing an award-winning PR agency is a smart move.
Typically, awards go to established businesses with experience in their industry and networks of colleagues. Additionally, when an outside party praises a company, we value it more. As a result, the agency builds trust.
Your marketing materials should feature your PR awards. Include your press release in your “About Us” section and on your homepage. Proposals and capability decks can include it as well.
Taking the time to acknowledge a team member is important
Acknowledging your agency’s hard work is a great way to show your appreciation. What was it like to get your boss’ recognition for your hard work as a new PR account executive? Feels great.
Consider nominating your team members for agency and campaign awards, which can be individual-based press release.
You can invite the team member to a special meeting or lunch where you can tell them about an upcoming award you have nominated for them. Ensure they know all the details about the award and what they can expect if they win.
The accompanying events are excellent opportunities for Networking
Often, PR agency owners see their competitors as their competitors. Ignore this. Consider them potential partners.
If the client doesn’t fit their niche or the agency’s plate is full, it may need to turn away work. That’s when you want other agencies to know about your agency.
Referrals are easier to come by when they know you’re active in the PR community. You’ll have no trouble establishing your credibility as a solid PR agency.
Get in front of other agencies through PR awards. As a result of the awards website and awards events, you’ll get exposure to these agencies and have the opportunity to network with them.
You also win when your client wins
Awards for campaigns are awards for clients. On top of that, other Press Release professionals agree you launched a successful campaign for them!
Be sure to let your client know you have entered the campaign. Client’s internal marketing teams work closely with agencies, so make sure you mention how their team was involved.
Keep your client in the spotlight when you win that award and mention it on your website. Use links to their websites in announcements or case studies. Prowly’s PR database can then be used to contact relevant editors about the client’s business challenge, resulting campaign, and award win. Both you and your client may benefit from additional PR coverage.
There will be no doubt that you’ve come a long way with your press release
PR takes time. Writing, strategizing, and pitching clients take hours each day. As PR professionals, our favourite news is when an editor wants to cover our client!
In order to realize what you’ve achieved during the past year, you need to step back and observe what you’ve accomplished. Every year, you can spend some time analyzing your portfolio of clients, campaigns, and the work your team has accomplished.
No matter if you win an award or not, you’ll have reviewed your previous year’s work and acknowledged everything you accomplished.
Some of the top websites where you can potentially press release and network with top journalists using Prowly
- Vanity Fair
- CNBC Online
- Indian Express
- News Week
- The Verge
- Media Matters For America
- No Film School
- Comic Book
- The Conversation
- CTech by Calcalist
- Fox News
- Business Insider
- Chicago Tribune
- BNN Bloomberg Online
- Scope Blog
- Bitcoin News
- The Daily Telegraph
- and many more.
You can leverage the power of Prowly to give your press release a meaningful backlink from these highly authoritative websites making use of the power of the web. Sign up today for free