25
7. Sentiment-Driven SEO: Emotion Matters
What It Means: Google now takes into account user sentiment when ranking content.
Before: SEO copywriting was all about factual statements and technical language.
After: Sentiment-optimized content that reflects user preferences and emotions ranks higher.
How to Adapt:
- Use positive, solution-driven language in your content to match the sentiment users are seeking.
- Create reviews, testimonials, or case studies that tap into positive emotions and show value.
Example: A product review that focuses on how a laptop “excels in speed and performance” rather than just listing features will rank better.
