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5. Content Velocity: Speed Matters
What It Means: The rate at which you publish and update content can now influence rankings.
Before: A steady posting cadence was sufficient.
After: Faster, high-quality content updates help you rank quicker, as Google values fresh content.
How to Adapt:
- Increase your content production but ensure it’s high quality. Consistently update older blog posts to keep them relevant.
- Use tools like Google Trends to identify and act on trending topics quickly.
Example: An e-commerce website could benefit from creating multiple blog posts on upcoming seasonal trends or product launches to improve ranking velocity.
