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2. Search Generated Experience (SGE): Embrace AI-Powered Results
What It Means: Google is incorporating AI-generated answers into its search results, giving users more comprehensive responses.
Before: Organic results and SERP snippets dominated search results.
After: Now, AI-generated answers often appear above traditional search results, directly addressing users’ questions in a more detailed way.
How to Adapt:
- Craft content that is conversational, concise, and rich in value, so it complements AI-driven answers.
- Include structured data and FAQs to ensure your content is eligible for AI snippets.
Example: If you own a tech blog, creating well-structured FAQ sections on new smartphones or gadgets will increase your chances of appearing in Google’s AI-driven search results.
