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3. Attention SEO: The Power of Engagement
What It Means: SEO is shifting to focus on how much time users spend on your site and how deeply they engage with the content.
Before: Click-through rates (CTR) were the primary metric for ranking.
After: Now, user engagement metrics like dwell time (how long a user stays on a page) and interaction (scroll depth, comments) matter more.
How to Adapt:
- Create content that grabs attention and keeps users on the page. Use compelling introductions, visuals, and interactive elements.
- Avoid long blocks of text—break your content into digestible chunks with headings and bullet points.
Example: A fitness website can improve engagement by embedding workout videos or interactive meal plans that keep users clicking, scrolling, and bookmarking your web page.
