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4. EEAT-Driven Structured Data: Build Trust With Google
What It Means: Google’s ranking system now values Expertise, Experience, Authoritativeness, and Trustworthiness (EEAT) more than ever.
Before: Simple metadata and basic content were enough to rank.
After: You need to enhance your content with structured data that signals credibility and expertise.
How to Adapt:
- Use structured data to describe your credentials or your company’s expertise in your field.
- Add author bios with qualifications to demonstrate credibility, particularly in specialized industries like healthcare, finance, tech, or education.
Example: A legal website could add structured data about the firm’s lawyers, such as “John Doe, 15 years of experience in corporate law.”
