#MagDigit
01
It is the new collaborative approach that is getting adopted by corporates to achieve goals in a combination of “sales” & “marketing”. It’s a corporate strategy wherein the sales & marketing teams work together to develop a cohesive action plan. The purpose of a marketing approach is for the two groups to form a strong bond based on shared goals
02
Marketing ensures a company's success by aligning sales and marketing activities, increasing revenue by 20%, and boosting customer retention by 36%. Integrated efforts enhance customer experience, leading to better lead conversion and overall business growth.
03
Smarketing aims to increase sales by raising awareness and generating leads, similar to traditional marketing. However, it focuses on getting potential consumers on the phone for sales teams to convince them, rather than directly persuading them to buy.
04
Creating a marketing plan in a Smarketing framework boosts ROI by improving lead conversion, accelerates business objectives through collaboration, and enhances the company environment by fostering team cohesion, leading to higher employee happiness, efficiency, and attracting top talen
05
Smarketing delivers more high-quality leads, better prepares and motivates salespeople to convert leads, increases ROI for both sales and marketing, and boosts overall income and staff satisfaction.
Marketing automation and CRM systems help synchronize sales and marketing, ensuring efficient lead handover and collaboration. Companies investing in Smarketing generate 20% more annual revenue, highlighting the critical importance of this integration for success.