If you want to get into digital marketing, the opportunity is yours for the taking—1.6 million digital marketing jobs have been posted on LinkedIn in 2020.
Based on LinkedIn’s Economic Graph data, digital marketing is among the top 10 jobs that have the greatest number of openings, have shown steady growth over the past four years, pay a living wage, and—best of all, especially in our new world of remote work—require skills that you can learn online.
Whether you’re looking for your first job, your next job, or your dream job as a digital marketer, we want to help you land it.
The digital marketing learning path guides you through the best practices and principles of digital marketing, including marketing plans, content strategy, SEO, and analytics, and gives you hands-on training in Google Analytics and Google Ads.
Whether you know this is the job for you or are exploring career options, now’s the time to dive in. The courses below are free until December 31, 2021.
Free Digital Marketing Courses
In the digital marketing learning path, you’ll learn how to use your analytical and tactical skills to help grow and develop new opportunities for businesses. You’ll explore marketing channels like social media and email, learn how to design marketing materials using the Adobe suite, and get hands-on practice with Google Analytics and Ads.
- Online Marketing Foundations with Brad Batesole
Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. - Google Analytics Essential Training with Corey Koberg
Discover how to use Google Analytics to find out how your website is performing and track, analyze, and report on site visits and marketing goals. - SEO Foundations with David Booth
Learn the strategy behind great search engine optimization (SEO), including keyword planning, link building and SEO for ecommerce, and mobile audiences. - Google Ads Essential Training with Brad Batesole
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords.) - Content Marketing Foundations with Brian Honigman
Explore the extraordinary value of content marketing and how to execute it properly to benefit your business. - Social Media Marketing Foundations with Brian Honigman
Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty. - Marketing on Facebook with Megan Adams
Learn how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more. - Marketing on Instagram with Anson Alexander
Explore features and strategies to help you market your product and boost your sales and online presence on Instagram. - Social Media Marketing: ROI with Carlos Gil
Learn how to prove return on investment (ROI) and demonstrate exactly how social media creates value for your business. - Social Media Marketing: Strategy and Optimization with Martin Waxman
Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms. - Email and Newsletter Marketing Foundations with Megan Adams
Get strategies, tips, and expert training to create email marketing campaigns that engage and convert. - Introduction to Graphic Design with Tony Harmer
Learn about image editing, logo design, and layout in Photoshop, Illustrator, and InDesign.